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It is essential to define the purpose of the website as one of the first steps in the planning process. A purpose statement should show focus based on what the website will accomplish and what the users will get from it. A clearly defined purpose will help the rest of the planning process as the audience is identified and the content of the site is developed. Setting short and long term goals for the website will help make the purpose clear and plan for the future when expansion, modification, and improvement will take place. Setting a goal practices and measurable objectives should be identified to track the progress of the site and determine success.

Defining the audience is a key step in the website planning process. The audience is the group of people who are expected to visit your website – the market being targeted. These people will be viewing the website for a specific reason and it is important to know exactly what they are looking for when they visit the site. A clearly defined purpose or goal of the site as well as an understanding of what visitors want to do or feel when they come to your site will help to identify the target audience.

Upon considering who is most likely to need or use the content, a list of characteristics common to the users such as:

Audience Characteristics

Information Preferences

Computer Specifications

Web Experience

Taking into account the characteristics of the audience will allow an effective website to be created that will deliver the desired content to the target audience.

Content evaluation and organization requires that the purpose of the website be clearly defined. Collecting a list of the necessary content then organizing it according to the audience's needs is a key step in website planning. In the process of gathering the content being offered, any items that do not support the defined purpose or accomplish target audience objectives should be removed. It is a good idea to test the content and purpose on a focus group and compare the offerings to the audience needs. The next step is to organize the basic information structure by categorizing the content and organizing it according to user needs. Each category should be named with a concise and descriptive title that will become a link on the website. Planning for the site's content ensures that the wants or needs of the target audience and the purpose of the site will be fulfilled.

WEBSITE DESIGN

Web design is similar (in a very simplistic way) to traditional print publishing. Every website is an information display container, just as a book is a container; and every web page is like the page in a book. However, web design uses a framework based on digital code and display technology to construct and maintain an environment to distribute information in multiple formats. Taken to its fullest potential, web design is undoubtedly the most sophisticated and increasingly complex method to support communication in today's world.[4]

For the typical web sites, the basic aspects of design are:

The content: the substance, and information on the site should be relevant to the site and should target the area of the public that the website is concerned with.

The usability: the site should be user-friendly, with the interface and navigation simple and reliable.

The appearance: the graphics and text should include a single style that flows throughout, to show consistency. The style should be professional, appealing and relevant.

The visibility: the site must also be easy to find via most, if not all, major search engines and advertisement media.

A web site typically consists of text and images. The first page of a web site is known as the Home page or Index. Some web sites use what is commonly called a Splash Page. Splash pages might include a welcome message, language or region selection, or disclaimer. Each web page within a web site is an HTML file which has its own URL. After each web page is created, they are typically linked together using a navigation menu composed of hyperlinks. Faster browsing speeds have led to shorter attention spans and more demanding online visitors and this has resulted in less use of Splash Pages, particularly where commercial web sites are concerned[citation needed].

Once a web site is completed, it must be published or uploaded in order to be viewable to the public over the internet. This may be done using an FTP client. Once published, the web master may use a variety of techniques to increase the traffic, or hits, that the web site receives. This may include submitting the web site to a search engine such as Google, Yahoo or Bing, exchanging links with other web sites, creating affiliations with similar web sites, etc.

MULTIDISCIPLINARY REQUIREMENTS

Web site design crosses multiple disciplines of multiple information systems, information technology and communication design. The web site is an information system whose components are sometimes classified as front-end and back-end. The observable content (e.g. page layout, user interface, graphics, text, audio) is known as the front-end. The back-end comprises the organization and efficiency of the source code, invisible scripted functions, and the server-side components that process the output from the front-end. Depending on the size of a Web development project, it may be carried out by a multi-skilled individual (sometimes called a web master), or a project manager may oversee collaborative design between group members with specialized skills.

LAYOUT TYPES

Layout refers to the dimensioning of content in a device display, and the delivery of media in a content related stream. Web design layouts result in visual content frameworks: these frameworks can be fixed, they can use units of measure that are relative, or they can provide fluid layout with proportional dimensions. The deployment flowchart (a useful tool on any design project) should address content layout. Many units of measure exist, but here are some popular dimension formats:

Pixel measure results in fixed or static content

Em measure results in proportional content that is relative to font-size

Percent measure results in fluid content that shrinks and grows to "fit" display windows

Proportional, liquid and hybrid layout are also referred to as dynamic design. Hybrid layout incorporates any combination of fixed, proportional or fluid elements within (or pointing to) a single page. The hybrid web design framework is made possible by digital internet conventions generally prescribed by the W3C. If any layout does not appear as it should, it is very likely that it does not conform to standard design principles, or that those standards conflict with standard layout elements. Current knowledge of standards is essential to effective hybrid design.

The earliest web pages used fixed layouts without exception. In many business pages fixed layouts are preferred today as they easily contain static tabled information. Fixed layout enforces device display convention, as viewers must set their display to at least a certain width to easily view content. This width can include display of corporate logos, cautions, advertisements and any other target content. Design frameworks for fixed layout may need to include coding for multiple display devices.

Hybrid design maintains most static content control, but is adapted to textual publishing, and for readers, to conventional (printed) display. Hybrid layouts are generally easy on the eye and are found on most sites that distribute traditional images and text to readers. For some sites, hybrid design makes an otherwise cold text column appear warm and balanced. A good example of hybrid layout is Wordpress, where liquid design is now optional, and movie and auditory media is stretching the envelope.

Fluid design is useful where content is delivered to an 'unknown device' population. Appropriate liquid code displays images, text and spaces proportional to display size. Someone with a handheld can see view and interact with the same content as someone using a large desktop monitor. However, scaling of content for a variety of devices has more recently evolved with modern web browsers, allowing users to see the same layout across all devices.

Web designers do well to study and become proficient at removing competitive device and software markup so that web pages display as they are coded to display. Eric Meyers, a well known educator and developer, is one of many resources who have spear-headed HTML reset coding. While they cannot yet leave one local environment to control another, web designers can adjust target environments to remove much common markup that alters or corrupts their web content. Because device manufacturers are highly protective of their patent markup, Meyers and others caution that reset remains experimental.

WEBSITE PLANNING

Purposing Web design is a complex, but essential ongoing activity. Before creating and uploading a website, it is important to take the time to plan exactly what is needed in the website. Thoroughly considering the audience or target market, as well as defining the purpose and deciding what content will be developed, are extremely important.

Web design is similar (in a very simplistic way) to traditional print publishing. Every website is an information display container, just as a book; and every Web page is like the page in a book. However, web design uses a framework based on digital code and display technology to construct and maintain an environment to distribute information in multiple formats.

Taken to its fullest potential, web design is undoubtedly the most sophisticated and increasingly complex method to support communication in today's world.

WebDzign cover all aspects of professional Web Design and Development, Graphic Design & Print and E-commerce solutions. If you are just starting out in business or you already have an established company we can offer friendly and professional guidance to help you get the best out of your business on the Internet.

We are an  honest company that believes passionately in itself and the services we provide-that's why we always strive to create Websites that look and function to the highest standards.

Our designers and programmers are vastly experienced in all aspects of website design and development and we have many satisfied clients to prove it. We also will continue to work on your site until you are 100% happy with every aspect.